In the past, it was acceptable to provide generic, non-targeted messages across a broad media landscape. Modern consumers demand hyper-targeted, personalized marketing engagements across the channels and touchpoints they use the most. Convert new customers with Print and Direct Marketing sent to the privacy and safety of their own homes.
You have to do it each way; you have to possess social switched on. Your on line presence has to become strong, and it’s obtained to be an excellent experience. has to speak out loud using the folks that are usually out there selling upon behalf of the organization, connecting using the customer. The reason why using “traditional” media in order to market a hi technology brand is still helpful. Lauren is executive vp and chief marketing official at CA Technologies, an industry leader in enterprise software program.
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She joined CA that kicks off in august 2013, after two successive CMO roles with Kranewitt Networks and Nortel Systems, and a 25-year advertising career at IBM exactly where she held executive functions for more than a decade. Within addition to her part at CA, Lauren acts on the Board associated with Directors for Xactly Company, an industry leader in SaaS-based tools for enterprise product sales performance management and usefulness.